4 Skin and Beauty Trends For 2025
While I might not be on top of every trend (seriously, what even is a winter arc?), I’m all about staying in the know when it comes to skincare and beauty buzz. This time of year is perfect for diving into the latest trends—whether it’s to shake up your skincare routine for next year or just for some feel-good inspiration!
What is the Future of Beauty in 2025
Heading into 2025, all signs are pointing to the fact that beauty is bigger than ever. 2024 was a big year for new skincare and makeup brands, and with more influencers and celebrities promoting products, whether it be their line {hello custom mask brush by yours truly} or someone else’s, the momentum in the beauty industry is going to continue.
Skincare and beauty are seriously leveling up with so many exciting new innovations coming our way! But let’s be real—with all the brands and endless buzz out there, it’s more important than ever to have a go-to source you actually trust for advice. As for the trends I’m spotting {and totally obsessing over}, here’s what’s catching my eye:
Preventative Skin Care
Teens and young adults are getting a head start on their skincare game, and I am so here for it! They’re jumping into healthy skincare routines earlier than ever, giving them plenty of time to take action with powerful preventative products. Preventative skincare isn’t just about keeping wrinkles at bay (though, yes, please!); it’s all about nurturing healthier, happier skin that lasts. It’s not just about how your skin looks—it’s about how it feels and thrives for the long haul!
Routine Facials
Routine facials are the ultimate glow-up secret! They’re one of the best ways to stay on top of your skincare game with supercharged treatments tailored to tackle whatever your skin needs.
Dealing with pesky acne? Want to boost skin cell turnover? Dreaming of a brighter, more radiant complexion? Facials can be customized just for you and your unique skin concerns. Plus, with regular treatments, you’ll notice long-lasting improvements in the look, feel, and overall health of your skin—and who doesn’t want that kind of magic?
Dermaplaning
Dermaplaning is like giving your skin the ultimate fresh start! This gentle exfoliating treatment uses a surgical blade to sweep away all the dead skin cells, peach fuzz, and buildup sitting on the surface of your skin. Think of it as a reset button for your complexion, leaving you with a smooth, radiant canvas.
But dermaplaning isn’t just about achieving baby-soft skin—it’s also a game-changer for preventative skincare. By increasing cell turnover, it helps keep your skin looking youthful and vibrant while preventing clogged pores and dullness. Plus, removing that pesky layer of buildup allows your skincare products to dive deeper and work harder, maximizing their benefits (a win-win). Whether you’re prepping for a big event or just want to elevate your everyday glow, dermaplaning is the perfect way to give your skin some extra love!
Overnight Skincare Products
2025 is all about taking things to the next level with a surge in overnight skincare products. The beauty of overnight treatments (literally) is that they give your skin uninterrupted time to soak in all those powerhouse ingredients while you snooze. No interruptions, no rushing—just your skin and the magic of your products working overtime! By leaving these products on for extended hours, active ingredients like hyaluronic acid, retinol, and peptides can deeply penetrate your skin, maximizing their benefits.
In 2025, expect to see more innovative overnight products designed to target everything from fine lines and wrinkles to dryness and dullness. Think rich, creamy sleeping masks, lightweight gel-based formulas, and even overnight exfoliating treatments that leave you waking up to a glow so good you might not even need makeup. It’s all about enhancing your natural beauty, am I right?
Overnight Masks
Overnight masks are here to stay in 2025, and I couldn’t be more excited! If you’re looking to wake up with a moisturized pout, the Rose Hydrating Lip Sleeping Mask by Patchology is an absolute must-try. For dry or irritated skin, Rhonda Allison’s Milk Mask is a total game-changer—it provides deep hydration and can be used as a 15–20 minute treatment or left on overnight for even more nourishment. My tip? Massage the mask into your skin before bed and let it work its magic while you sleep. Here’s to waking up with your best skin yet in 2025!
Eye Care
They say the eyes are the windows to the soul—and let’s be real, they’re also the center of attention on your face! With the skin around your eyes being so delicate, it’s no surprise that eye care is set to be a major trend in 2025. Keeping this area hydrated, bright, and refreshed while protecting it from the stresses of daily life can be a bit of a challenge, but don’t worry—I’ve got you covered! There are a few go-to products and services I swear by for waking up tired eyes and giving this oh-so-sensitive skin the love it deserves.
Lash Lift
IYKYK—2025 is all about those high-maintenance routines that keep us low-maintenance in the long run! My favorite example? Lash lifts. Sure, popping into the salon every couple of months might seem like a time commitment, but it’s really just an excuse to kick back, relax, and let the pros {yours truly at Gameela Skin} work their magic. The result? Weeks of luscious, perfectly curled lashes that save you tons of time during your morning routine. Effortless beauty is so in next year, and a lash lift might just be your new secret weapon.
Under Eye Cream
An under-eye cream should provide hydration while tackling common concerns like dark circles. For brightening the eyes, reducing morning puffiness, and minimizing fine lines for an anti-aging boost, my go-to is the Rhonda Allison 3-N-1. Packed with antioxidants, this multitasking gem works wonders to repair and detoxify the delicate skin under your eyes, leaving you looking refreshed and radiant!
Eye Gels
If you're looking to add a little extra pizzazz to your eye care routine, eye gels are the way to go! These mini under-eye patches act like face masks for your delicate skin, delivering the extra ingredients needed to keep your eyes looking bright and energized all day. If your skin is feeling stressed and you need something soothing and hydrating, I recommend the Chill Mode Eye Gels by Patchology. For a refreshing morning pick-me-up that brightens and lifts, Patchology’s Rejuvenating Eye Gels are my absolute fave! Hot tip: keep your eye gels in the fridge for a more luxurious experience.
Action Packed Skincare Products
With so much information available about skincare products and ingredients, 2025 will make it more important than ever for the skincare products we invest in to deliver results. From products that work double-duty to improve your skin’s health while enhancing its appearance to makeup infused with skincare benefits, we’ll all be looking for a little more action-packed into our skincare products next year.
Serums
If you’ve been here for a while, you know that having a serum (or two!) in my skincare routine is non-negotiable. Bonus points if it acts as a moisturizer while letting all those super-powered ingredients absorb into my skin like magic. If acne or inflammation is your struggle and you’re looking for a serum that soothes, calms breakouts, and still hydrates, the Vital Repair Gel by Rhonda Allison is the total game-changer you’ll want to have on hand in the new year!
SPF
SPF should always be the last step in your morning skincare routine, but finding one that doesn’t leave a white cast, irritate your skin, or dry you out throughout the day can be tricky. Rhonda Allison’s Daytime Defense SPF is a fantastic option if you’re looking for a sunscreen that also acts as a moisturizer. This mineral cream glides on smoothly, protecting from environmental pollutants all day while locking in moisture to keep your skin hydrated and safe from more than just the sun.